The complex plight of navigating new technologies is beset on all sides with challenging temptations.

Creating products and services, maintaining quantum-safe privacy and data regimes, and cultivating customers for growth, is no easy set of tasks.

Delivering on the technological promises with vast teams is an engineering and pioneering feat.

Meanwhile, strategies for success in the marketplace of ventures presents its own complications.

Managing people remains one of the core concerns, in an environment where many, increasingly, do not know what they want to achieve.

These challenges force uncertainly and re-evaluation of priorities into the equation.

Expansion, growth, sales, and an attention-driven subscription culture have led to dissatisfaction with ambition in its contemporary forms.

Prospering in a Free Internet where everyone is equal and opportunistic, empowered by the infrastructure of a new golden age of communication, has been a dream that is hard-won.

Human connection and mental health have suffered greatly as we entered a daily grind of competition for eyeballs and data, made even more complex by the rise of Artificial Intelligence.

The game is changing toward a conversation about value, values, the meaning of work, independent aspirations, work-life balance, and employee satisfaction, to name just a few critical elements.

Neither the Internet or Artificial Intelligence are our masters, but merely tools in the process of developing a healthy and robust information society that can underpin a stable economy.

While mass-scale ecosystems and platforms have contributed valuable and diverse abilities for Humankind, there is a significant trend toward a new ethos – many are in the mood for something more personal and productive than the best that hundreds of billions of dollars and countless data centers can muster.

In order for these individuals to accomplish our goals and our daily achievements, authentic connection must supplant the assumption that digital automation and efficiency are the answer to a complex environment of technology.

This reversal of reasoning merely reflects a pre-existing but amplified dichotomy of priorities.

On one hand, ubiquitous content creation, broadcast, and engagement tools have empowered us all, and leveled the playing field among socio-economic strata in all societies.

On the other, expecting them to solve our frustrations and risk-factors that they can't or won't solve, has led to insurmountable stagnation.

The inability for ‘the user’ to connect to a real human being along the value chain has become a catalyst for the demand for change.

User sentiment must be integrated into new solutions and new ways of walking, sharing, and preserving identity and values in the digital expression of freedom for the average person.

All the software practitioners who recognize this shift must make changes to empower a peer-to-peer sales and delivery modality, informed and imposed by more traditional human values.

Those who will fight for these values face an uphill battle in their quest – to slow down the automation and return to work on personal connections in the aim to deliver satisfactory solutions built on the needs of tomorrow’s society – a society that many not know either what it wants, or what it needs, in its own self-interest.

More will be revealed as economies necessarily shift, according to many factors and social changes driven by investment and innovations in technology.

Some say the party is over, yet it begins and ends with our most prized assets; our communication tools, awareness, curiosity, resolve, courage, and media connectivity.

After all, our Wallets depend on the efficacy of driving our attention and the self-preservation of our ambitions within each of our organizations and our families.

In a world where everything is being pulled and stretched in a multitude of creative and constrained directions, this will be the biggest challenge faced in the next decade.